In the last century, around the 1920’s, part of the central area of Rio de Janeiro close to Floriano Peixoto square, encompassing Rio Branco Ave. and Senador Dantas Street, Passeio Street to the Mahatma Gandhi Square, became popularly known as Cinelândia. This was due to the concentration of several movie theaters, including new rooms in an American style, that is, the small rooms were gradually replaced by larger and luxurious rooms which became the main entertainment for the Carioca’s elite for decades.
After the arrival of American movie companies, some iconic movie theaters emerged such as: São Luiz, Palácio, Metro-Passeio, Metro-Copacabana, Metro-Tijuca, Cine Vitória, Rian, among others which already existed: Capitólio, Glória, Odeon and Pathé Palácio. In 1935, joining the great cinematographic palaces (which were called the new rooms), the Cine Teatro Place emerges, which had the exclusivity to exhibit RKO productions.
"Larger and luxurious rooms which became the main entertainment for the Carioca Elite for decades."